Real-time conversations turn leads into customers
Conversational Marketing is the definitive guide to
generating better leads and closing more sales. Traditional sales
and marketing methods have failed to keep pace with the way
modern, internet-savvy consumers purchase goods and services.
Modern messaging apps, which allow for real-time conversations
and instant feedback, have transformed the way we interact in our
personal and professional lives, yet most businesses still rely
on 20th century technology to communicate with
21st century customers. Online forms, email inquiries,
and follow-up sales calls don’t provide the immediacy that modern
consumers expect. Conversational marketing and sales are part of
a new methodology centered around real-time, one-on-one
conversations with customers via chatbots and messaging. By
allowing your business to communicate with customers in real
time—when it’s most convenient for them—conversational
marketing improves the customer experience, generates more leads,
and helps you convert more leads into customers.
Conversational Marketing pioneers David Cancel and Dave Gerhardt explain how to:
- Merge inbound and outbound tactics into a more productive dialog with customers
- Integrate conversational marketing techniques into your existing sales and marketing workflow
Face-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience—and sales—sky-high.